Answer these 6 important questions on your website, so visitors will know what you do and why they should choose you.

1 What do you offer?

Explain very clearly what you do. It sounds obvious, but it’s easy to forget! You don’t need to list everything you offer right up front. A simple sentence will do.

2 Who is it for?

Think about who needs your product, service or skills the most. Is it for everyone or just a specific group of people? Let them know they’re a good fit.

3 Why do they need it?

Think about a problem you’re solving - it can be big or small. List both the practical and emotional benefits you offer, for example, “Learn climbing skills” and “Make lifelong friendships”.

4 What's your story?

Everyone loves a good story. Tell visitors a little about yourself, how you got started and what you’re passionate about. This will give visitors a reason to believe in you.

5 Why should they trust you?

Show that you’re trustworthy. Build credibility by displaying customer reviews, achievements, or the number of clients you’ve worked with. Make sure you’re using real reviews - and don’t be afraid to display a few different opinions.

6 What's next?

Make it exciting to act! Now that you’ve told your customers everything they need to know, what do you want them to do next?