When presenting something online, it's critical to think of how it will be perceived.  

It's necessary to think like the reader.  Remember, online campaigns are made to attract interest in your website, not annoy people.

Whether your business is a restaurant in Los Angeles, or a securities class action law firm, it's vital to present yourself as you want people to respond, NOT how you want to write or the message you want to deliver!



Bear this in mind when you follow the ABB rule:




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