The internet is a big place.  For those selling products that can be downloaded digitally, location is not important.  But for retail shops, restaurants, and other local businesses - local SEO is they key to a successful internet marketing strategy.

Other than focusing on local keywords, here are some ways to give your website exposure locally:

  • Use local networks, such as local social media, local forums
  • Partner with other local sites and focus on building relationships with other sites physically close to you
  • Use local media such as online newspapers, that usually have free forums, classifieds, and other media
  • Get business citations in addition to traditional link building
  • Direct contact with local businesses

Depending on your market, local SEO can be easy to dominate (if not much competition), or extremely hard.

Signup for Vector's membership area for some great tools to help with your local SEO.