Some of Vector's clients are experiencing great results from Social Media campaigns. We'd like to explain some of the reason why we believe the success is so good.
First, people are using Social Media now much more than before. Facebook has become the first place people go when they are online. Other platforms have dominated the mobile market, and are connecting people worldwide.
But the new Social Media is not about having a high ranking website (such as with SEO), or about having thousands of likes and friends - it's about real people and real connections.
Simply, it's just another format to reach people. And this must be done organically. That means reaching out to individuals, and building real relationships. Izza Pizzeria, a Neapolitan pizzeria in San Clemente, is having great success with it; as are others.